One of the topmost social media platforms Twitter is discontinuing its Snapchat and Instagram stories-like rival feature Fleets. If you recall, Fleets was introduced in November of 2020 which is less than a year from today. As per Twitter, Fleets were supposed to offer users to interact and join conversations in a new way, however, the same did not actually see many users making use of it over time.
And yes, in our own personal experience, we felt the usual tweeting to be more than enough to stay informed, Fleets is just an unnecessary addition. Nobody even asked for it and it’s time to bid Goodbye to Fleets. The rarely used feature will discontinue on August 3. Twitter’s own words are below for your reference.
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We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts. We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped. Because of this, on August 3, Fleets will no longer be available on Twitter.
We’re evolving what Twitter is, and trying bigger, bolder things to serve the public conversation. A number of these updates, like Fleets, are speculative and won’t work out. We’ll be rigorous, evaluate what works, and know when to move on and focus elsewhere. If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances. We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.